Privacy Policy

Simply Lactation
Last Updated: May 2026

1. Introduction

Simply Lactation (“Simply Lactation,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors, patients, clients, and other users of our website and services.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, book an appointment, contact us, or use our lactation consultation services, including in-home visits, virtual consultations, follow-up communication, and related services.

By accessing our website or using our services, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

This Privacy Policy may be updated from time to time. Your continued use of the website or services after updates are posted means you accept the revised Privacy Policy.

2. Information We Collect

We may collect information from and about you in the following ways:

• Directly from you when you submit a form, book an appointment, contact us, complete intake documents, or communicate with our team;
• Automatically when you visit or interact with our website;
• From third parties, such as insurance-related service providers, scheduling platforms, payment processors, healthcare providers, or other parties involved in providing services to you.

3. Information You Provide to Us

When you use our website or services, we may collect information that personally identifies you or relates to your care, including:

• Name
• Email address
• Phone number
• Address or service location
• Baby’s name and age
• Date of birth
• Appointment details
• Insurance information, where applicable
• Health history related to lactation, breastfeeding, pumping, postpartum care, infant feeding, or related concerns
• Information submitted through forms, intake documents, consent forms, emails, texts, phone calls, or appointment requests
• Any other information you choose to provide to us

If you provide information on behalf of your child or another family member, you confirm that you have the authority to provide that information.

4. Health Information

Because Simply Lactation provides lactation consultation and related healthcare support, some of the information we collect may include personal health information.

This may include information about breastfeeding concerns, pumping, milk supply, latch issues, infant feeding, tongue or lip tie concerns, medical history, care plans, insurance details, and other information shared during consultations.

We use health-related information only as needed to provide services, coordinate care, process appointments, support insurance-related workflows where applicable, communicate with you, maintain records, and comply with legal or professional obligations.

To the extent applicable, we handle protected health information in accordance with applicable healthcare privacy requirements, including HIPAA where required.

5. Information Submitted Through Website Forms

Our website may include forms that allow visitors to request an appointment, book an in-home visit, book a video consultation, request information, or contact us.

When you submit a form, we may collect information such as your name, email address, phone number, service request, insurance details, preferred appointment type, and any message or details you choose to provide.

We use this information to respond to your inquiry, schedule or manage appointments, provide requested services, communicate with you, verify information, and improve our services.

6. Automatic Information Collection

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referring website
• General location information based on IP address
• Website usage and interaction data

This information may be used to maintain website security, improve website performance, understand visitor behavior, diagnose technical issues, and improve the overall user experience.

7. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, measure performance, understand how visitors use the website, and support marketing or advertising efforts.

You may be able to disable cookies through your browser settings. However, disabling cookies may affect how some parts of the website function.

Where required by law, we may request your consent before using non-essential cookies or tracking technologies.

8. Third-Party Services

We may use third-party service providers to help operate our website, manage appointments, process payments, support communication, analyze website performance, host website content, maintain security, or provide other business and healthcare-related services.

These providers may process limited information on our behalf only as needed to provide their services.

Third-party providers may include, but are not limited to:

• Website hosting providers
• Analytics providers
• Appointment scheduling tools
• Payment processors
• Communication providers
• Insurance-related platforms or service providers
• Marketing and advertising platforms
• IT, security, and administrative service providers

We do not control third-party websites, platforms, or services that may be linked from our website. Their privacy practices are governed by their own privacy policies.

9. How We Use Your Information

We may use the information we collect to:

• Provide lactation consultation services
• Schedule and manage appointments
• Respond to inquiries
• Communicate with you by phone, email, text, WhatsApp, or other communication methods
• Provide care plans, follow-up support, reminders, and service updates
• Process intake forms, consent forms, and related documentation
• Verify or process insurance-related information, where applicable
• Coordinate care with healthcare providers or other professionals, when authorized or legally permitted
• Improve our website, services, content, and user experience
• Maintain records
• Protect the security of our website, systems, patients, and services
• Comply with legal, regulatory, insurance, professional, or contractual obligations
• Prevent fraud, misuse, unauthorized access, or other prohibited activity

10. Text Messages, Email, Phone, and WhatsApp Communication

By providing your contact information, you consent to being contacted by Simply Lactation for appointment scheduling, care coordination, service communication, follow-up support, reminders, and related purposes.

Communications may include phone calls, emails, text messages, WhatsApp messages, or other forms of communication.

Please note that email, text, and messaging platforms may not always be fully secure. Avoid sending highly sensitive information through unsecured communication channels unless you understand and accept the risk.

You may request that we stop sending non-essential communications. However, we may still send important service-related, appointment-related, legal, or administrative communications.

11. Disclosure of Information

We may disclose your information in limited circumstances, including:

• To members of our team who need the information to provide services
• To healthcare providers or professionals involved in your care, when authorized or permitted
• To insurance companies, billing-related providers, or verification services, where applicable
• To service providers that support our website, scheduling, communication, payment processing, hosting, analytics, security, or operations
• To comply with applicable laws, court orders, subpoenas, legal processes, or regulatory requests
• To protect the rights, safety, property, or security of Simply Lactation, our clients, our team, or others
• In connection with a business transfer, merger, restructuring, sale, or similar transaction, if applicable
• With your consent or at your direction

We do not sell, rent, or lease patient or customer lists to third parties.

12. HIPAA and Healthcare Privacy

To the extent Simply Lactation is subject to HIPAA or other healthcare privacy laws, we will use and disclose protected health information only as permitted or required by law.

Health information may be used for treatment, payment, healthcare operations, care coordination, insurance-related workflows, recordkeeping, compliance, and other legally permitted purposes.

Where required, we will use reasonable safeguards to protect health information from unauthorized access, use, or disclosure.

13. Security

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect.

However, no method of transmission over the internet, email, text message, mobile network, or electronic storage is completely secure. We cannot guarantee absolute security of your information.

Only individuals who need access to information to perform their duties are authorized to access personal or health-related information.

14. Your Choices

You may have choices regarding how your information is collected and used.

You may:

• Decline to provide certain information, although this may limit our ability to provide services
• Request access to certain personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information, subject to legal and healthcare recordkeeping obligations
• Adjust your browser settings to block or delete cookies
• Opt out of non-essential marketing communications

Some information may need to be retained for legal, healthcare, insurance, recordkeeping, fraud prevention, dispute resolution, or business purposes.

15. Accessing, Correcting, or Deleting Your Information

You may contact us to request access, correction, or deletion of personal information that we maintain about you.

We may need to verify your identity before processing your request.

We may retain certain information as permitted or required by law, including for healthcare records, insurance documentation, appointment records, billing records, legal compliance, fraud prevention, and other legitimate business purposes.

16. Children’s Privacy

Our services may involve information about infants or minor children when provided by a parent or legal guardian.

We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement.

If you believe a child has provided information to us without proper authorization, please contact us so we can review and take appropriate action.

17. State Privacy Rights

Depending on your state of residence, you may have additional privacy rights under applicable state privacy laws.

These rights may include the right to request access to personal information, request correction, request deletion, request information about how your information is used or disclosed, or opt out of certain uses of personal information.

We do not sell personal information. We do not knowingly sell or share personal information of minors.

To exercise applicable privacy rights, please contact us using the contact information below.

18. California Privacy Notice

If you are a California resident, California law may provide you with specific rights regarding your personal information.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, phone number, email address, address, IP address, and device identifiers
• Health-related information, such as lactation concerns, infant feeding information, medical history shared by you, care plans, and consultation details
• Insurance-related information, where applicable
• Internet or electronic activity, such as website usage and page views
• Commercial information, such as appointment or payment-related records
• Communication information, such as messages, emails, calls, or appointment requests

We use this information for the purposes described in this Privacy Policy.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless disclosed and permitted under applicable law.

19. Data Retention

We retain information for as long as necessary to provide services, maintain records, comply with legal obligations, resolve disputes, support insurance or billing processes, maintain business records, and protect our rights.

Retention periods may vary depending on the type of information and applicable legal, healthcare, insurance, or professional requirements.

20. Third-Party Links

Our website may contain links to third-party websites, resources, products, or services.

We are not responsible for the privacy practices, content, policies, or security of third-party websites or services. We encourage you to review their privacy policies before providing any information.

21. Website Monitoring Notice

Interactions with our website may be monitored for purposes such as maintaining security, analyzing usage, improving functionality, diagnosing technical issues, and improving user experience.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, technology, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date above. Your continued use of the website or services after changes are posted means you accept the updated Privacy Policy.

23. Contact Information

If you have questions about this Privacy Policy, your information, or your privacy rights, please contact us:

Simply Lactation
Email: info@simplylactation.com
Phone: 832-566-8949
Website: simplylactation.com